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Project Management
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PDU Courses
Digital Marketing Training Course
315 Google reviews
894 students enrolled
This training program workshop is a comprehensive program in digital marketing strategy.
It is a 2 day program that would combine pedagogy using lectures, case studies, hands -on exercises, assignments and practical.
This training workshop equips the participants to understand the nuances of digital marketing and helps them make appropriate marketing strategies using all forms of digital media. They would be able to understand the key elements of online marketing in creating an effective digital marketing strategy.
OUR ALUMNI
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DESCRIPTION
Online Marketing Trends
Indian industry is going the e-way just like the rest of the globe. This is made clear by looking at the statistics/ information below:
- Over 200 Million Internet users with 200 million more to be added in coming 3 years.
- Over 200 million users of mobile internet (source: IAMAI)
- E-Commerce market to grow to 20 billion dollars by 2015 with CAGR of 37 percent over 2013-15.
- Mobile commerce to grow at 150% CAGR till 2016 .
- Social media would be prominent mode of e-commerce communication; Facebook is an example .
- India needs between 1.5 lakh digital marketing professionals in the coming year and about 5 lakhs in the next three years.
The above statistics clearly point to trends towards online marketing and throw huge opportunities for companies and their executives in the online marketing and operations domains. Digital Commerce is going to force companies to transform their existing business models and the processes. Thus companies and their executives who have the understanding of online marketing are in a position to not only survive in this digital era but also catch on this digital opportunity bandwagon.
The Two day workshop is intended to provide the insights on the following aspects of Grow Your Business with Online Marketing analytics in the subareas as:
What is Online Marketing : Trends/Job focus
Platforms of Digital Marketing – Duration : 2 hrs
Search Engine Optimization – Duration : 3 hrs
- Introduction & Fundamentals
- Keyword Researching & Analysis
- SEO Audit
- On-page SEO
- Off-page SEO Show case
- Google Algorithms
Social Media Marketing & Google Adwords – Duration : 3 hrs
- Introduction
- Facebook Marketing
- LinkedIn Marketing
- Google+ and Google Places
- Twitter Marketing
- Creating social media content
- Google Adwords introduction
- Creating search text ads
- Writing ad copies and running ads
Email Marketing – Duration : 1 hr
- Introduction to Email Marketing
- Online Tools for Email Marketing
- Managing Email Marketing Campaigns
Affiliate Marketing – Duration : 1 hr
- Introduction to Affiliate Marketing
- How to choose product?
- Where to find affiliates?
- How to earn from affiliate marketing?
What is Google Analytics – Duration : 3 hrs
- Major reports
- How to create dashboard
- How to customize
There will be case studies and exercises used in the workshop.
- Beginners in Digital Marketing
- People looking for a career in Digital Marketing
- People looking for a career shift
- Entrepreneurs and Bloggers
- Start-ups
- Marketing professionals
- Housewives
- School and College Level students.
- People looking out to earn from their hobbies.
- Working professional and well as job seekers.
- This workshop, which is designed in a very comprehensive and exhaustive manner will help you learn basics of Digital Marketing from scratch to a very good level. You don't need any programming or technical skills. After this workshop, you can be a innovator, creator, entrepreneur and an digital marketer.
- The participants will understand the nuances of digital marketing and helps them make appropriate marketing strategies using all forms of digital media.
- It is a 2 day program that would combine pedagogy using lectures, case studies, hands -on exercises, assignments and practical.
- Google certification upon lab based exercise.
- They would be able to understand the key elements of online marketing in creating an effective digital marketing strategy.
Our Testimonials
Sanjeev Kumar
Big thanks to Addon Skills Team for the tremendous support provided during my certification journey of 3 months. This was the best training I have ever attended. You guys managed to build up my confidence and knowledge from Day 1 of Training to the day I went for exam :) which has resulted to pass the exam so smoothly in First attempt itself. Thanks for all your guidance and coaching, without your support my this journey wouldn’t have been possible.
Lalit Sharma
The faculties are excellent and have a great knowledge of the content. Also, I think they are very helpful and approachable and even after the training sessions are completed, they have helped us greatly in preparing for PMP. I recommend Addon Skills for anyone looking for training in professional certifications.
Vinit Menon
Thanks for the excellent training on PMP. The concepts and processes was clearly explained by Kailash. He was very disciplined and more focused on trainees efforts to understand PMP instead of finishing the workshop as soon as possible. I would recommend kailash for PMP training for those who are interested in PMP training.
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Shalila Raj
PMP training was an enriching experience. Kailashji is excellent in simplifying any complex topic on project management. I am looking forward to clearing the PMP exam.
